Turn the tools you already use into OpenAI Ads custom audiences
Your customers, subscribers, and leads already live in the tools you run every day. Connect one, build custom audiences you can target or hold out on OpenAI Ads, and set a bid for each.
Your data is only used to build your audiences · never sold
Every custom audience is a target or a suppression
Target
Set a higher bid for the people you want more of: repeat buyers, high-value accounts, engaged users, and look-alikes of your best customers.
Exclude
Stop paying to reach people who do not need the ad. Hold out current customers and active subscribers so prospecting budget goes to new demand.
E-commerce & order data
Connect your store and turn order history into audiences. Bid more for repeat buyers, hold out recent purchasers, and reach the customers who have not ordered in a while.
BigCommerceCustomers, order history, lapsed buyers, and abandoned carts from your BigCommerce store.
EcwidStore customers, order history, lapsed buyers, and abandoned carts from your Ecwid by Lightspeed store.
MagentoCustomers, order history, lapsed buyers, and abandoned carts from your storefront.
PrestaShopStore customers, full order history, lapsed buyers by last-order date, and cart state.
Salesforce Commerce CloudB2C Commerce shoppers, order history, loyalty tiers, lapsed buyers, and abandoned baskets.
ShopifyRepeat and VIP buyers, one-time buyers, lapsed customers, and abandoned checkouts.
Squarespace CommerceStore customers, full order history, lapsed buyers, and abandoned carts from your Squarespace site.
Wix StoresStore customers, order history, lapsed buyers by last-order date, and abandoned carts.
WooCommerceCustomers, full order history, lapsed buyers by last-order date, and abandoned carts.
Subscriptions & billing
Use billing state to decide who to reach. Suppress active payers, win back cancelled plans, and set bids by the tier someone is on.
ChargebeeActive subscribers, churned subscribers, plan tiers, and trials.
FastSpringActive subscribers, cancelled plans, one-time buyers, plan tiers, and trials.
GoCardlessActive mandates, cancelled mandates, recurring plans, and failed payments.
MaxioActive subscribers, churned accounts, plan tiers, trials, and MRR bands.
PaddleActive subscribers, cancelled plans, trials, plan tiers, and past due payments.
RecurlyActive subscribers, churned subscribers, plan tiers, and trials.
SquareActive subscribers, cancelled subscriptions, recent buyers, loyalty members, and lapsed customers.
StripeActive customers, live and cancelled subscriptions, plan tiers, and failed payments.
ZuoraActive subscribers, churned and cancelled accounts, plan tiers, and trials.
CRM & sales pipeline
Bring your pipeline into your bids. Target open leads and named accounts, hold out closed deals, and lean into the stages that tend to convert.
CloseLeads, opportunities by pipeline status, won customers, and lost opportunities.
CopperPeople, companies, open deals by pipeline stage, won customers, and lost deals.
Dynamics 365Open pipeline, deal stages, leads, contacts, and won customers.
FreshsalesContacts, deals by stage, lifecycle stages, won customers, and lost deals.
HubSpotLeads, MQLs and SQLs, lifecycle stages, customers, and target-account lists.
KeapContacts, tags, lifecycle stages, customers, and the leads your automations are nurturing.
MarketoLeads, lead scores, nurture-program stages, and MQLs.
PardotLeads, lead scores, nurture-program stages, and MQLs from Account Engagement.
PipedriveOpen-pipeline deals, leads, contacts, won customers, and lost deals.
SalesforceAccounts, contacts, leads, opportunity stages, closed-won customers, and campaign members.
SugarCRMAccounts, contacts, leads, opportunities by sales stage, and closed-won customers.
Zoho CRMOpen leads, deals by pipeline stage, contacts, and won customers.
Email & marketing automation
Reuse the segments you already maintain. Suppress subscribers and buyers, then increase your bids on the people who have gone quiet.
ActiveCampaignSubscribers, tags and segments, customers, and contacts who have gone quiet.
BrevoContacts, lists, attributes, and segments grouped by engagement and lifecycle.
Campaign MonitorSubscribers, lists, saved segments, and contacts grouped by engagement and activity.
Constant ContactSubscribers, lists, tags, and contacts sorted by how recently they opened or clicked.
DripEcommerce subscribers, behavioral tags, purchase events, and lifecycle segments.
GetResponseContacts, lists, tags, and automation segments grouped by engagement and lifecycle.
KlaviyoEngaged subscribers, customers, churned and win-back segments, and cart abandoners.
MailchimpSubscribers, tags and segments, store customers, and engaged versus dormant contacts.
Product & customer engagement
Match on product activity. Win back dormant users, hold out active ones, and bid by how engaged each person is.
AmplitudeBehavioural cohorts, active versus churned users, power users, and engagement built from product data.
BrazeLifecycle segments, engaged and dormant users, app users, and engagement level.
Customer.ioBehavioural segments, active versus dormant people, and lifecycle stages built from activity.
FinUsers and leads, behavioural segments, and support conversations in Fin (previously Intercom).
IterableLifecycle segments, engaged versus dormant users, and app users grouped by channel.
MixpanelBehavioural cohorts and events, active versus lapsed users, and engagement built from product data.
OneSignalMessaging subscribers and segments across push, email, and SMS, grouped by engagement.
CDP & data platforms
Pull any audience you have already modeled, with clean identity resolution, and send it straight to your OpenAI Ads bids.
CensusReverse-ETL audiences synced from your data warehouse.
HightouchReverse-ETL audiences synced straight from your data warehouse.
mParticleCDP audiences and user segments built on resolved customer profiles.
RudderStackWarehouse-native user profiles and audiences built straight off your data warehouse.
SegmentComputed traits, modeled audiences, and identity-resolved profiles from your CDP.
TealiumAudienceStream real-time segments built on unified visitor profiles.
Not sure where to start? Start with the goal
Pick the outcome you want and we will show you which audiences to build and which tools feed them.
Nurture and convert leads
Your CRM already knows which leads are warm and which are not. Push those segments into OpenAI Ads so the right message reaches each nurture stage, and hold your closed-won accounts out so you stop paying to sell to people who already signed.
See the play →Recover abandoned carts
Most carts get abandoned, and most of those shoppers were close to buying. Build an audience from your cart and checkout events, then put more budget behind those people on OpenAI Ads while they still remember the product.
See the play →Reward your VIP customers
Your top spenders and highest plan tiers are worth more to you than the average buyer, so they should be worth more in the auction. Build a VIP audience, set a higher bid for it, and prospect for people who look like them.
See the play →Suppress existing customers
The fastest way to waste a prospecting budget is to spend it on people who already bought. Build a suppression audience from your customer list and hold them out, so every acquisition dollar goes to someone new.
See the play →Target accounts (ABM)
Your sales team has a list of accounts they want to win. Match the contacts at those accounts to OpenAI Ads, increase your bids on them, and stop paying the same rate for a target buyer that you pay for a random visitor.
See the play →Win back lapsed customers
People who bought once and went quiet are cheaper to win back than strangers are to acquire. Build a win-back audience from last-order dates and churned plans, then raise your bid so OpenAI Ads reaches them again.
See the play →You can still build the audience
Export a CSV from any tool, or send a modeled audience through Segment. Bluegrass turns it into an audience the same way.
Connect your data and bid where it pays
Build target and suppression audiences from the tools you already run, each with its own bid.