Run account-based marketing on OpenAI Ads
Your sales team has a list of accounts they want to win. Match the contacts at those accounts to OpenAI Ads, increase your bids on them, and stop paying the same rate for a target buyer that you pay for a random visitor.
Your data is only used to build your audiences · never sold
Why ABM works here
ABM is a short list of accounts that matter and a longer list of the people who work there. The hard part has always been reaching those specific people without buying broad, expensive awareness. OpenAI's custom audiences give you another place to find them, and a matched contact list is how you point your spend at the accounts on the plan instead of everyone else.
You take your target-account list from the CRM, pull the contacts attached to those accounts, and match them on OpenAI Ads. The accounts sales cares about get a higher bid, the accounts you already closed get held out, and your spend lines up with the pipeline you are actually trying to move. Marketing and sales work the same list instead of two different ones.
Custom audiences for this play
Build the lists below, then target or hold out each one with its own bid.
What targeting accounts gets you
Spend follows the account plan
You put more budget behind the accounts sales is working and ease off everywhere else, so your media budget matches the same target list the revenue team reports against.
Air cover for the people doing outreach
When a rep emails or calls a contact, that contact is also seeing your ads on OpenAI Ads. The account warms up before the meeting instead of starting cold.
No spend on deals you already closed
Closed-won accounts are suppressed, so you are not paying to advertise to companies that already signed. The budget stays on open and expansion pipeline.
Build this audience from the tools you use
Pull the people who belong in this play straight from your store, billing, CRM, or email tool.
SalesforceAccounts, contacts, leads, opportunity stages, closed-won customers, and campaign members.
HubSpotLeads, MQLs and SQLs, lifecycle stages, customers, and target-account lists.
MarketoLeads, lead scores, nurture-program stages, and MQLs.
Dynamics 365Open pipeline, deal stages, leads, contacts, and won customers.
Set it up in three steps
Pull your account list and contacts
Connect Salesforce, HubSpot, Marketo, or Dynamics 365 and select the target-account list plus the contacts tied to those accounts. Bluegrass uses that list only to build and keep this audience up to date, nothing else.
Set tiers and bids
Group accounts into tiers, bid hardest on Tier 1, and mark closed-won as exclude so it drops out of the targeting.
Let it follow the pipeline
Audiences refresh as deals move in your CRM, so a new target account joins the list and a closed deal moves to the suppression side without a manual reupload.
Target accounts (ABM), answered
My CRM has work emails, but people log into ChatGPT with a personal address. Does ABM still match?
Often, but the match rate is lower than a consumer list. Many people sign in with a personal email, so a work email alone may miss them. Add any personal emails and mobile numbers your CRM holds for each contact, and match on all of them. More identifiers per person means more of your account list connects.
How do I keep marketing and sales on the same list?
Your custom audiences are built from the account list in your CRM, so it is the same source sales works from. As reps add or qualify accounts, the targeting list changes with them on the next sync.
What about accounts I already closed?
Mark closed-won as exclude. Those accounts are held out of the targeting campaigns, so you stop paying to reach companies that already signed. You can still target them in a separate expansion or upsell campaign.
Is our CRM contact data safe?
Yes. Bluegrass uses your contact list for one thing: building and updating this audience on OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, and you can disconnect your CRM or have your data removed whenever you want.
Point your media at the account plan
Build the audience, set the bid, and layer day parting on top, all in one console.