Integrate Recurly into OpenAI Ads custom audiences
Recurly tracks who subscribes, who churned, and which plan each account sits on. Connect it to Bluegrass and that subscription state becomes audiences you can target or hold out on OpenAI Ads, and you set a bid for each one.
Your data is only used to build your audiences · never sold
What you can do with Recurly on OpenAI Ads
Subscription businesses and media companies run their recurring billing through Recurly, so it holds a clear picture of who pays you and where they are in their subscription. Bluegrass reads subscriber and plan state, not card data, and turns it into custom audiences on OpenAI Ads. We only use your data to build and update those audiences, and never for anything else.
Once Recurly is connected you can split people by their place in the subscription lifecycle. Active subscribers, trials that have not converted, accounts that churned, and customers on a specific plan tier each become a separate list, and you decide whether a list gets a higher bid or stays out of prospecting.
Custom audiences you can build from Recurly
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Win back and bid more
Put more budget behind churned subscribers, expired trials, and customers on lower tiers worth an upsell. These people already used your product, so a measured bid increase usually pays back faster than cold reach.
Stop paying for current subscribers
Hold active subscribers out of your acquisition campaigns. You gain nothing from buying clicks from people who already pay you each cycle, so that budget moves to new demand.
Common ways advertisers use Recurly
Win back churned plans
Build an audience of subscribers who cancelled in the last quarter and raise your bid for them to bring them back before a competing service takes the slot.
Convert stalled trials
Reach people whose trial ran out without converting and increase your bid for them while the product is still fresh in their mind.
Bid by plan value
Set higher bids for look-alikes of your top-tier subscribers and lower bids for entry-plan look-alikes, so spend follows revenue.
Connect Recurly in three steps
Connect Recurly
Authorize Bluegrass with read-only access to your Recurly accounts and subscriptions. No card data is ever read or stored.
Pick the segment
Choose a subscription state, like churned in the last 90 days or on the top plan. Bluegrass takes the matching emails and builds the audience for you.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and add day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads account and subscription records, never card numbers or payment details
- Your customer data is only ever used to build and update your audiences, and it is never sold or shared for anything else
- Audiences refresh as subscriptions change, so a subscriber who cancels moves into your win-back list on the next sync
Pair it with a goal and a schedule
Win back lapsed customers
People who bought once and went quiet are cheaper to win back than strangers are to acquire. Build a win-back audience from last-order dates and churned plans, then raise your bid so OpenAI Ads reaches them again.
See win back lapsed customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
Recurly and OpenAI Ads, answered
What Recurly data does Bluegrass use?
Account and subscription state: who is active, who churned, which plan they are on, and whether they are in a trial. Bluegrass never reads card numbers or raw payment details.
Can I suppress my current subscribers from ads?
Yes. Mark your active subscribers as a suppression audience and they are held out of prospecting, so you stop paying to reach people who already subscribe.
Does this stay fresh as subscriptions change?
Audiences refresh as Recurly changes. When a subscriber cancels they drop out of your active list and move into your win-back audience on the next sync.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, and you can disconnect Recurly or remove your data whenever you want.
Turn Recurly into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.