Integrate OneSignal into OpenAI Ads custom audiences
OneSignal knows who is subscribed across push, email, and SMS, and how each person engages. Connect it to Bluegrass and those segments become audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with OneSignal on OpenAI Ads
Teams run their push, email, and SMS messaging through OneSignal, so its segments already track who is reachable, who engages, and who has gone quiet. Bluegrass reads your segment membership and subscription state, not the contents of any message, and uses it only to build and sync those segments into custom audiences on OpenAI Ads. Bluegrass only uses your data to build and update your audiences. Nothing else.
Once OneSignal is connected you can split subscribers by channel and by how they engage. People you can no longer reach on push, dormant subscribers worth a paid nudge, and engaged subscribers you do not need to pay for all become separate lists, and you decide whether each one gets a higher bid adjustment or stays out of your prospecting.
Custom audiences you can build from OneSignal
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Reach subscribers you cannot message and bid more
Put more budget behind dormant subscribers and people who opted out of push. They already know you, so a higher bid adjustment on OpenAI Ads tends to pay back faster than reaching someone cold, and ads become the way to land messages your channels cannot.
Stop paying to reach engaged subscribers
Hold your engaged subscribers out of acquisition campaigns. You already reach them through push, email, and SMS for free, so that ad budget moves to people you cannot get to any other way.
Common ways advertisers use OneSignal
Wake up dormant subscribers
Build an audience of subscribers with no message engagement in 60 days and raise your bid to reach them on OpenAI Ads before they slip away for good.
Reach people who turned off push
Target subscribers who opted out of push but are still customers. OneSignal knows your channels can no longer reach them, so ads become the way to land your message again.
Cover the channel you are missing
Take subscribers on email but not push and bid for them on OpenAI Ads, so you have a way to reach people one channel never delivers to.
Connect OneSignal in three steps
Connect OneSignal
Authorize Bluegrass with read-only access to your OneSignal segments and subscription data. It does not read or store the contents of any push, email, or SMS message.
Pick the segment
Choose a segment or subscription state, like dormant for 60 days or push opted out. Bluegrass pulls the matching subscribers and uses them only to build the audience on OpenAI Ads.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads segment membership and subscription state, never the contents of any push, email, or SMS message
- Bluegrass uses your data only to build and update your audiences, never to sell or share it, and you can disconnect or remove it any time
- Audiences refresh as OneSignal segments change, so a subscriber who goes quiet moves into your win-back list automatically
Pair it with a goal and a schedule
Win back lapsed customers
People who bought once and went quiet are cheaper to win back than strangers are to acquire. Build a win-back audience from last-order dates and churned plans, then raise your bid so OpenAI Ads reaches them again.
See win back lapsed customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →More in product & customer engagement
AmplitudeBehavioural cohorts, active versus churned users, power users, and engagement built from product data.
BrazeLifecycle segments, engaged and dormant users, app users, and engagement level.
Customer.ioBehavioural segments, active versus dormant people, and lifecycle stages built from activity.
OneSignal and OpenAI Ads, answered
What OneSignal data does Bluegrass use?
Segment membership and subscription state: which segment a subscriber is in, which channels they are reachable on, and how recently they engaged. Bluegrass reads segments and engagement state, not raw event detail, and never the contents of your messages.
Can I suppress my engaged subscribers from ads?
Yes. Mark your engaged subscribers as a suppression audience and they are held out of prospecting, so you stop paying for ads to reach people you already message for free through OneSignal.
Does the audience stay fresh as subscribers change?
Yes. Audiences refresh as OneSignal segments update. When an engaged subscriber goes quiet they drop out of your active list and move into your win-back audience on the next sync.
Is my subscriber data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold or used for anything else. You stay in control, and you can disconnect OneSignal or remove your data any time.
Turn OneSignal into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.