Integrate Braze into OpenAI Ads custom audiences
Braze tracks how active each user is and where they sit in the lifecycle. Connect it to Bluegrass and those segments become audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Braze on OpenAI Ads
Consumer apps, media, and gaming brands run their lifecycle messaging through Braze, so it already knows who is engaged and who has gone quiet. Bluegrass reads segment membership and engagement state, not message content, and turns it into custom audiences on OpenAI Ads. Bluegrass only uses your data to build and update your audiences. Nothing else.
Once Braze is connected you can split people by how active they are. Daily users, people who have not opened the app in months, and users in a specific lifecycle stage all become separate lists, and you decide whether each one gets a higher bid or gets held out of your prospecting.
Custom audiences you can build from Braze
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Win back the quiet ones and bid more for them
Put more budget behind dormant users, lapsed lifecycle stages, and people who stalled in onboarding. They already installed or signed up, so a bid increase tends to pay back faster than reaching strangers.
Stop paying to reach your daily users
Hold your most engaged users out of acquisition campaigns. People who open the app every day do not need a paid click, so that spend moves to users you are at risk of losing.
Common ways advertisers use Braze
Win back dormant app users
Build an audience of users with no session in the last 60 days and raise your bid to pull them back before they uninstall or forget about you.
Reach users you cannot message
Target people who turned off push and ignore email. Braze knows they are quiet on owned channels, so ads become the way to reach them again.
Tier bids by engagement
Set higher bids for look-alikes of your most engaged users and lower bids for low-engagement segments, so spend follows the people who stick around.
Connect Braze in three steps
Connect Braze
Authorize Bluegrass with read-only access to your Braze segments and engagement data. It does not read or store any message content or campaign creative.
Pick the segment
Choose a lifecycle segment or engagement level, like dormant for 60 days or active this week. Bluegrass pulls the matching people and uses them only to build the audience.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads segment membership and engagement state, never message bodies or campaign content
- Bluegrass uses your data only to build and update your audiences, never to sell or share it, and you can disconnect or remove it any time
- Audiences refresh as Braze segments change, so a user who goes dormant moves into your win-back list automatically
Pair it with a goal and a schedule
Win back lapsed customers
People who bought once and went quiet are cheaper to win back than strangers are to acquire. Build a win-back audience from last-order dates and churned plans, then raise your bid so OpenAI Ads reaches them again.
See win back lapsed customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →More in product & customer engagement
AmplitudeBehavioural cohorts, active versus churned users, power users, and engagement built from product data.
Customer.ioBehavioural segments, active versus dormant people, and lifecycle stages built from activity.
FinUsers and leads, behavioural segments, and support conversations in Fin (previously Intercom).
Braze and OpenAI Ads, answered
What Braze data does Bluegrass use?
Segment membership and engagement signals: lifecycle stage, how recently someone used the app, and channel engagement level. Bluegrass never reads message content or campaign creative.
Can I suppress my active users from ads?
Yes. Mark your highly engaged users as a suppression audience and they are held out of prospecting, so you stop paying to reach people who already open the app.
Does this stay fresh as users change?
Audiences refresh as Braze segments update. When an active user goes quiet they drop out of your engaged list and move into your win-back audience on the next sync.
Is my user data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold or used for anything else. You stay in control, and you can disconnect Braze or remove your data any time.
Turn Braze into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.