Integrate Iterable into OpenAI Ads custom audiences
Iterable already tracks where each user sits in their lifecycle and how they respond to your email and push. Connect it to Bluegrass and those segments become audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Iterable on OpenAI Ads
Iterable is where consumer and media teams run lifecycle messaging, so it knows who just signed up, who is active, and who has gone quiet. Bluegrass reads your segment membership and engagement state, not message content, and uses it only to build and sync those segments into custom audiences on OpenAI Ads.
Once Iterable is connected you can split users by lifecycle stage and by how they engage. New users still onboarding, active users you do not need to pay to reach, and dormant users worth a paid nudge all become separate lists, and you decide whether each one gets a higher bid or stays out of prospecting.
Custom audiences you can build from Iterable
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Re-engage and bid more
Put more budget behind dormant users and users still in onboarding. They already gave you their email, so a paid reminder on OpenAI Ads costs less per result than reaching someone cold.
Stop paying for active users
Hold your highly engaged users out of acquisition campaigns. You already reach them through email and push for free, so that ad budget moves to people you cannot get to any other way.
Common ways advertisers use Iterable
Wake up dormant users
Build an audience of users with no email or push engagement in 60 days and increase your bid to reach them on OpenAI Ads before they churn for good.
Back up your onboarding flow
Reach new users still in their first two weeks with a paid reminder alongside your Iterable welcome series, so fewer of them stall before the first real action.
Reach the channel you are missing
Take users who engage on push but ignore email and bid for them on OpenAI Ads, so you have a way to land messages email never delivers.
Connect Iterable in three steps
Connect Iterable
Authorize Bluegrass with read-only access to your Iterable users and segments. Message bodies and templates are never read.
Pick the segment
Choose a lifecycle segment or engagement state, like dormant in the last 60 days or highly engaged. Bluegrass takes the matching users and builds them into an audience on OpenAI Ads.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads segment membership and engagement state, never your message content or templates
- Bluegrass uses your data only to build and sync your audiences to OpenAI Ads, never to sell it or use it for anything else
- Audiences refresh as Iterable segments change, so a user who goes quiet moves into your re-engagement list automatically
Pair it with a goal and a schedule
Win back lapsed customers
People who bought once and went quiet are cheaper to win back than strangers are to acquire. Build a win-back audience from last-order dates and churned plans, then raise your bid so OpenAI Ads reaches them again.
See win back lapsed customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →More in product & customer engagement
AmplitudeBehavioural cohorts, active versus churned users, power users, and engagement built from product data.
BrazeLifecycle segments, engaged and dormant users, app users, and engagement level.
Customer.ioBehavioural segments, active versus dormant people, and lifecycle stages built from activity.
Iterable and OpenAI Ads, answered
What Iterable data does Bluegrass use?
Segment membership and engagement state: which lifecycle segment a user is in, how recently they engaged, and which channels they respond to. Bluegrass never reads the contents of your campaigns or templates.
Can I suppress my active users from ads?
Yes. Mark your highly engaged users as a suppression audience and they are held out of prospecting, so you stop paying for ads to reach people you already message for free.
Does the audience stay fresh as users engage?
Yes. Audiences refresh as Iterable segments change. When an active user goes quiet they drop out of your engaged list and move into your re-engagement audience on the next sync.
Is my user data safe?
Yes. Bluegrass uses your data for one thing: building and updating your audiences on OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, and you can disconnect Iterable or remove your data whenever you want.
Turn Iterable into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.