Raise your bid for VIP customers on OpenAI Ads
Your top spenders and highest plan tiers are worth more to you than the average buyer, so they should be worth more in the auction. Build a VIP audience, set a higher bid for it, and prospect for people who look like them.
Your data is only used to build your audiences · never sold
Why spending more on your best customers pays
Most accounts bid one rate for everyone. That treats a customer with a five-figure lifetime value the same as a one-time buyer, which leaves your best people exposed every time a competitor shows up in the same auction. With custom audiences on OpenAI Ads, you can build a VIP segment and pay more for the customers who drive your revenue.
Bluegrass builds that audience from the data you already have. You connect Shopify, Stripe, Klaviyo, or Salesforce, pick the people who spend the most or sit on your top plan tier, and Bluegrass matches the list to OpenAI Ads. Your data is only ever used to build and update your audiences, and you can disconnect it any time. From there you increase your bids on them to defend them, and you use the same list as a seed to find look-alikes worth pursuing.
Custom audiences for this play
Build the lists below, then target or hold out each one with its own bid.
What putting more budget behind VIPs gets you
You keep the customers worth keeping
When a competitor bids for your best customers, a higher bid keeps you in front of them. You defend the revenue that is hardest to replace.
Budget follows value
Paying a flat rate for every customer overpays for low-value buyers and underpays for high ones. A VIP bid puts more money where the lifetime value is.
Your seed list gets better
Look-alikes are only as good as the list they come from. A VIP seed sends OpenAI Ads after people who resemble your best buyers, not your average ones.
Build this audience from the tools you use
Pull the people who belong in this play straight from your store, billing, CRM, or email tool.
ShopifyRepeat and VIP buyers, one-time buyers, lapsed customers, and abandoned checkouts.
StripeActive customers, live and cancelled subscriptions, plan tiers, and failed payments.
KlaviyoEngaged subscribers, customers, churned and win-back segments, and cart abandoners.
SalesforceAccounts, contacts, leads, opportunity stages, closed-won customers, and campaign members.
Set it up in three steps
Bring in your customers
Connect Shopify, Stripe, Klaviyo, or Salesforce, or upload a CSV. Bluegrass uses those records only to build and update your audiences, never for anything else. You stay in control and can disconnect or remove your data whenever you want.
Pick your VIPs
Filter by total spend, lifetime value, or plan tier to define who counts as a VIP, then set the audience to target and attach it to the campaigns you want.
Spend more and seed look-alikes
Raise the bid for the VIP audience to defend it, and build a look-alike from the same list to prospect for more customers like them.
Reward your VIP customers, answered
How do I decide who counts as a VIP?
You set the rule. Most accounts use total spend, lifetime value, or plan tier from their connected data, and you can combine those into one custom audience or keep them separate.
Why bid more for customers I already have?
Because they are worth more and competitors know it. A higher bid on your VIPs keeps you in the auction for the people whose revenue is hardest to win back.
Can I prospect for more customers like them?
Yes. The VIP list works as a seed for a look-alike audience, so OpenAI Ads finds new people who resemble your highest-value buyers.
Is my customer data safe?
Yes. Bluegrass uses your data for one thing: building and updating your audiences on OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, so you can disconnect a source or remove your data whenever you want.
Bid more for the customers who matter most
Build the audience, set the bid, and layer day parting on top, all in one console.