Integrate Hightouch into OpenAI Ads custom audiences
Hightouch builds your audiences straight off the data warehouse and syncs them everywhere you activate. Connect it to Bluegrass and any of those audiences becomes a target or suppression list on OpenAI Ads, with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Hightouch on OpenAI Ads
Hightouch is reverse-ETL, so the audiences you build sit right on top of your warehouse and stay true to your source of truth. Bluegrass reads the audiences you have already defined in Hightouch, not raw warehouse tables, and turns the matching rows into custom audiences on OpenAI Ads. Bluegrass only uses your data to build and update these lists, nothing else.
The audience logic already lives in your warehouse, so you do not rebuild it here. A high-LTV audience, a churn-risk model, or a product-qualified-lead audience comes across as you defined it, and you decide which ones get a higher bid and which ones get held out of prospecting. Because Hightouch syncs from the warehouse, the audience you activate matches the numbers your team already reports on.
Custom audiences you can build from Hightouch
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Bid more on the audiences you sync from the warehouse
Put more budget behind the audiences your team scored as high value or high intent, like top-LTV rows and churn risks. The modeling is done in your warehouse, so the bid follows it.
Hold out people you already have
Suppress active customers and recent buyers from your acquisition campaigns. There is no reason to pay for clicks from people your warehouse already shows as converted.
Common ways advertisers use Hightouch
Mirror a Hightouch audience to a bid
Take a high-LTV or high-intent audience you sync with Hightouch and map it to a higher bid adjustment on OpenAI Ads, so the warehouse model you trust drives spend.
Reach churn risks before they leave
Sync your churn-risk audience into a target list and bid more while your retention emails run, so at-risk customers see you in more auctions.
Suppress straight from the source of truth
Your warehouse holds the cleanest record of who already pays you, so a suppression audience synced from Hightouch keeps acquisition spend off existing customers.
Connect Hightouch in three steps
Connect Hightouch
Authorize Bluegrass with read-only access to the Hightouch audiences you sync. No raw warehouse tables are read or stored.
Pick the segment
Choose an audience you already build off the warehouse, like high-LTV or churn risk. Bluegrass takes the matching emails and phone numbers and uses them only to match that audience to OpenAI Ads.
Set a bid and launch
Mark the list as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads the audiences you build in Hightouch, never raw warehouse tables
- Bluegrass only uses your data to build and sync your audiences, never to sell it or use it for anything else
- Lists refresh as Hightouch re-syncs audiences from the warehouse, so a row that crosses a threshold moves into the right audience on the next sync
Pair it with a goal and a schedule
Suppress existing customers
The fastest way to waste a prospecting budget is to spend it on people who already bought. Build a suppression audience from your customer list and hold them out, so every acquisition dollar goes to someone new.
See suppress existing customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
Hightouch and OpenAI Ads, answered
What Hightouch data does Bluegrass use?
The audiences you have already built off your warehouse and sync through Hightouch: who is high value, who your model flags as a churn risk, who qualified as a lead. Bluegrass does not read raw warehouse tables.
Can I suppress my current customers from ads?
Yes. Sync a Hightouch audience of active customers or recent buyers to a suppression list and they are held out of prospecting, so you stop paying to reach people who already convert.
Does the audience stay fresh?
Yes. Lists refresh as Hightouch re-syncs its audiences from the warehouse. When a row crosses a threshold or stops qualifying, it moves on the next sync.
Is my customer data safe?
Yes. Bluegrass uses your data for one thing only: to build and update your audiences on OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, and you can disconnect Hightouch or remove your data whenever you want.
Turn Hightouch into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.