Integrate Fin into OpenAI Ads custom audiences
Fin, previously Intercom, holds your users and leads, the segments they fall into, and the support conversations they have. Connect it to Bluegrass and those segments become audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Fin on OpenAI Ads
Fin, previously Intercom, is where your team handles users and leads, runs behavioural messaging, and resolves support conversations, so it already knows who is engaged, who is still a lead, and who went quiet. Bluegrass reads segment membership, lead status, and conversation activity, not the words inside any message or ticket, and uses it only to build and sync those segments into custom audiences on OpenAI Ads. Bluegrass only uses your data to build and update your audiences. Nothing else.
Once Fin is connected you can split people by where they sit and how they behave. Leads who never converted, customers who stopped logging in, and active users you do not need to pay to reach all become separate lists, and you decide whether each one gets a higher bid adjustment or stays out of your prospecting.
Custom audiences you can build from Fin
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Re-engage leads and quiet users with a higher bid
Put more budget behind open leads, dormant users, and trial users still deciding. They already know you from Fin, so a higher bid adjustment on OpenAI Ads tends to pay back faster than reaching someone cold.
Stop paying to reach active users
Hold your active engaged users out of acquisition campaigns. You already reach them inside Fin, so that ad budget moves to leads and lapsed users you cannot get to any other way.
Common ways advertisers use Fin
Nurture open leads to conversion
Build an audience of leads in Fin who have not converted and raise your bid to keep showing up on OpenAI Ads while your team works them through the conversation.
Win back dormant users
Reach users with no session or conversation in 60 days with a paid reminder, so a quiet customer sees you again before they drift away for good.
Suppress people in open support
Hold out users with an active support conversation so you are not spending on ads to reach someone who is already mid-issue with your team.
Connect Fin in three steps
Connect Fin
Authorize Bluegrass with read-only access to your Fin users, leads, and segments. The words inside conversations and tickets are never read.
Pick the segment
Choose a behavioural segment, a lead status, or a conversation state, like open leads or dormant for 60 days. Bluegrass pulls the matching people and uses them only to build the audience on OpenAI Ads.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads segment membership, lead status, and conversation activity, never the words inside any message or ticket
- Bluegrass uses your data only to build and update your audiences, never to sell or share it, and you can disconnect or remove it any time
- Audiences refresh as Fin segments change, so a lead who converts or a user who goes quiet moves between your lists automatically
Pair it with a goal and a schedule
Nurture and convert leads
Your CRM already knows which leads are warm and which are not. Push those segments into OpenAI Ads so the right message reaches each nurture stage, and hold your closed-won accounts out so you stop paying to sell to people who already signed.
See nurture and convert leads →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →More in product & customer engagement
AmplitudeBehavioural cohorts, active versus churned users, power users, and engagement built from product data.
BrazeLifecycle segments, engaged and dormant users, app users, and engagement level.
Customer.ioBehavioural segments, active versus dormant people, and lifecycle stages built from activity.
Fin and OpenAI Ads, answered
What Fin data does Bluegrass use?
Segment membership, lead and user status, and conversation activity: which behavioural segment a person is in, whether they are still a lead, and how recently they engaged or opened a support case. Bluegrass reads behavioural segments, not raw event or message detail, and never the contents of any conversation.
Can I suppress my active users from ads?
Yes. Mark your active engaged users, or people with an open support case, as a suppression audience and they are held out of prospecting, so you stop paying for ads to reach people you already handle in Fin.
Does the audience stay fresh as people change?
Yes. Audiences refresh as Fin segments update. When a lead converts or an active user goes quiet they move between your lists on the next sync, so a lead drops out as soon as they become a customer.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold or used for anything else. You stay in control, and you can disconnect Fin or remove your data any time.
Turn Fin into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.