Integrate Klaviyo into OpenAI Ads custom audiences
Klaviyo already sorts your list into engaged subscribers, customers, churned, win-back, and abandoners. Connect it to Bluegrass and you pull a named segment straight into OpenAI Ads as a target or a suppression, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Klaviyo on OpenAI Ads
Klaviyo is the email platform most DTC brands run on, and it has already done the segmentation work. Instead of rebuilding who is engaged or who lapsed, you point Bluegrass at a segment you have already defined and Bluegrass processes it into one of OpenAI's custom audiences.
Once Klaviyo is connected you can pull any named segment by its lifecycle stage. Engaged non-buyers, recent customers, churned accounts, win-back targets, and cart abandoners each come across as a separate list, and you decide whether each one gets a higher bid or sits out of prospecting.
Custom audiences you can build from Klaviyo
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Reactivate and bid more
Put more budget behind engaged non-buyers, churned segments, and win-back lists. These people already opted into your email, so a measured bid increase reaches a warmer audience than cold prospecting does.
Hold out recent buyers
Suppress your customers segment from acquisition campaigns. There is no point bidding on people who bought last week, so that spend goes toward demand you have not converted yet.
Common ways advertisers use Klaviyo
Push engaged non-buyers
Pull your engaged segment, exclude anyone in customers, and bid more on the people who read every email but have not ordered. They know you and need a reason to start.
Reactivate the win-back segment
Take the lapsed list Klaviyo already maintains and run it as a target audience on OpenAI Ads alongside your win-back flow, so the ad and the email hit the same person.
Catch cart abandoners
Pull the abandoners segment and raise your bid while your abandoned-cart emails are still going out, so a missed checkout sees the ad and the email together.
Connect Klaviyo in three steps
Connect Klaviyo
Authorize Bluegrass with read-only access to your Klaviyo segments and profiles. Bluegrass reads segment membership, never your campaign content or templates.
Pick the segment
Choose a named segment, like engaged, churned, or abandoners. Bluegrass uses that segment to build your audience and match it to OpenAI Ads, and it uses your data for nothing else.
Set a bid and launch
Mark the segment as a target or a suppression, give it a bid adjustment, and add day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads segment membership and profile contact fields, never your email content or templates
- Bluegrass uses your data only to build and update your audiences for OpenAI Ads. It is never sold or used for anything else, and you can disconnect or remove it any time
- Audiences refresh as Klaviyo segments change, so a profile that lapses moves into your win-back list automatically
Pair it with a goal and a schedule
Recover abandoned carts
Most carts get abandoned, and most of those shoppers were close to buying. Build an audience from your cart and checkout events, then put more budget behind those people on OpenAI Ads while they still remember the product.
See recover abandoned carts →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →More in email & marketing automation
Klaviyo and OpenAI Ads, answered
What Klaviyo data does Bluegrass use?
Segment membership and the contact fields on each profile: which named segment a person sits in, like engaged, customers, churned, or abandoners. Bluegrass never reads your campaign content or email templates.
Can I suppress my current customers from ads?
Yes. Pull your customers segment, mark it as a suppression audience, and recent buyers are held out of prospecting so you stop paying to reach people who already bought.
Does the segment stay fresh?
Audiences refresh as Klaviyo segments change. When a profile moves from engaged to churned, it drops out of one audience and into the other on the next sync.
Is my customer data safe?
Yes. Bluegrass uses your data only to build and update your audiences for OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control, and you can disconnect Klaviyo or remove your data any time.
Turn Klaviyo into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.