Integrate Maxio into OpenAI Ads custom audiences
Maxio runs your B2B SaaS billing, so it knows who subscribes, who churned, which plan they pay for, and how much MRR each account brings. Connect it to Bluegrass and that subscription state becomes audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Maxio on OpenAI Ads
B2B SaaS companies bill recurring and usage-based revenue through Maxio, the platform formerly known as Chargify, so it holds a clear picture of every account and the revenue behind it. Bluegrass reads subscription, plan, and MRR state, not card numbers, and turns it into custom audiences on OpenAI Ads. Your data is only ever used to build and update those audiences, and you can disconnect or remove it whenever you want.
With Maxio connected you can group accounts by where they stand in the subscription lifecycle and what they are worth. Active subscribers, trials that never converted, accounts that churned, and high-MRR customers each become their own list, and you decide whether a list gets a higher bid or sits out of prospecting.
Custom audiences you can build from Maxio
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Win back and bid more
Put more budget behind churned accounts, expired trials, and lower-MRR customers worth an upsell. They already evaluated your product, so a measured bid increase usually returns faster than reaching strangers.
Stop paying for active subscribers
Hold current accounts out of your acquisition campaigns. You gain nothing from buying clicks from accounts that already pay you each cycle, so that budget shifts to new demand.
Common ways advertisers use Maxio
Win back recent churn
Build a list of accounts that cancelled in the last quarter and bid more to reach them before they commit to a competing platform.
Expand high MRR look-alikes
Set higher bids for look-alikes of your top MRR accounts so prospecting spend leans toward the customers most like the ones that drive revenue.
Bid by plan tier
Set higher bids for look-alikes of your top-tier subscribers and lower bids for entry-plan look-alikes, so spend tracks the revenue each plan brings in.
Connect Maxio in three steps
Connect Maxio
Authorize Bluegrass with read-only access to your Maxio subscriptions and plans. No payment details are ever read or stored.
Pick the segment
Choose a subscription state, like churned in the last 90 days or your highest MRR accounts. Bluegrass pulls the matching accounts and builds the audience for you.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and add day parting before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads who is subscribed, which plan they are on, and account level MRR, never payment methods or billing details
- Your data is only used to build and update your audiences for OpenAI Ads, never sold or used for anything else
- Audiences refresh as subscriptions change, so an account that cancels moves into your win-back list on the next sync
Pair it with a goal and a schedule
Win back lapsed customers
People who bought once and went quiet are cheaper to win back than strangers are to acquire. Build a win-back audience from last-order dates and churned plans, then raise your bid so OpenAI Ads reaches them again.
See win back lapsed customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
Maxio and OpenAI Ads, answered
What Maxio data does Bluegrass use?
Subscription, plan, and MRR state: who is active, who churned, which plan they pay for, who is on a trial, and how much recurring revenue each account brings. Bluegrass never reads payment methods or raw billing details.
Can I suppress my current subscribers from ads?
Yes. Mark your active accounts as a suppression audience and they are held out of prospecting, so you stop paying to reach accounts that already subscribe.
Does this stay fresh as subscriptions change?
Audiences refresh as Maxio changes. When an account cancels it drops out of your active list and moves into your win-back audience on the next sync.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, and you can disconnect Maxio or remove your data whenever you want.
Turn Maxio into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.