Integrate Paddle into OpenAI Ads custom audiences
Paddle is the merchant of record for your SaaS, so it knows who subscribes, who cancelled, and which plan they are on. Connect it to Bluegrass and that subscription state becomes audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Paddle on OpenAI Ads
If you sell software and let Paddle handle billing, tax, and collection as your merchant of record, it already holds a clean view of your subscriber base. Bluegrass reads subscription and plan state, not card numbers, and turns it into custom audiences on OpenAI Ads. We only ever use your data to build and update your audiences, and you can disconnect Paddle whenever you want.
Once Paddle is connected you can split people by where they sit in the subscription lifecycle. Active subscribers, trials that never converted, plans that cancelled, and accounts marked past due all become separate lists, and you decide whether each one gets a higher bid or gets held out of prospecting entirely.
Custom audiences you can build from Paddle
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Win back and bid more
Put more budget behind cancelled subscriptions, expired trials, and past due accounts. These people already chose your product once, so a measured bid increase usually pays back faster than cold reach.
Stop paying for current subscribers
Hold active subscribers out of your acquisition campaigns. There is no reason to buy clicks from people who already pay you each cycle, so that budget moves to new demand.
Common ways advertisers use Paddle
Win back cancelled plans
Build an audience of subscribers who cancelled in the last quarter and raise your bid to bring them back before they settle on a competing tool.
Rescue past due subscriptions
Reach accounts whose payment failed with a gentle ad nudge while Paddle retries the charge, so fewer involuntary cancellations slip away.
Bid by plan value
Set higher bids for look-alikes of your top-tier subscribers and lower bids for entry-plan look-alikes, so spend follows revenue.
Connect Paddle in three steps
Connect Paddle
Authorize Bluegrass with read-only access to your Paddle subscriptions and plans. No card data is ever read or stored.
Pick the segment
Choose a subscription state, like cancelled in the last 90 days or on the top plan. Bluegrass takes the matching subscribers and builds the audience for you.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads who is subscribed and which plan they are on, never card numbers or payment details
- We only use your data to build and update your audiences, never to sell or for anything else
- Audiences refresh as subscriptions change, so a subscriber who cancels moves into your win-back list automatically
Pair it with a goal and a schedule
Suppress existing customers
The fastest way to waste a prospecting budget is to spend it on people who already bought. Build a suppression audience from your customer list and hold them out, so every acquisition dollar goes to someone new.
See suppress existing customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
Paddle and OpenAI Ads, answered
What Paddle data does Bluegrass use?
Subscription and plan state: who is active, who cancelled, which plan they pay for, whether they are in a trial, and whether an account is past due. Bluegrass never reads card numbers or raw payment details.
Can I suppress my current subscribers from ads?
Yes. Mark your active subscribers as a suppression audience and they are held out of prospecting, so you stop paying to reach people who already subscribe.
How does this handle someone who cancels?
Audiences refresh as Paddle changes. When a subscriber cancels they drop out of your active list and move into your win-back audience on the next sync.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. We never sell it, share it, or use it for anything else. You stay in control the whole time, and you can disconnect Paddle or remove your data whenever you want.
Turn Paddle into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.