Integrate Close into OpenAI Ads custom audiences
Close tracks every lead and every opportunity through your pipeline, from a fresh contact to a won deal. Connect it to Bluegrass and those statuses become audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Close on OpenAI Ads
Inside sales teams keep their pipeline in Close, so it already knows who is being worked, which opportunities are active and at what status, and which leads have signed. Bluegrass reads lead and opportunity records, not your call recordings or email threads, and turns the contacts behind each deal into custom audiences on OpenAI Ads.
Once Close is connected you can split contacts by where their opportunity sits. Active opportunities, leads your reps have not worked yet, customers you already won, and deals that fell through all become separate lists. You decide whether each one gets a higher bid adjustment or gets held out of prospecting.
Custom audiences you can build from Close
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Stay in front of active deals
Put more budget behind leads with an active opportunity and contacts your reps have not closed yet. Air cover on OpenAI Ads keeps your name in front of a prospect while your team works the phones and inbox.
Stop paying to reach customers you won
Hold leads tied to a won opportunity out of your acquisition campaigns. There is no point buying clicks from accounts that already signed, so that budget moves to deals still in motion.
Common ways advertisers use Close
Cover high-value opportunities
Build an audience of leads on active opportunities above your deal-size threshold and bid more for them, so your biggest deals get extra air cover during the weeks they are most likely to close.
Reactivate lost opportunities
Target leads on opportunities marked lost last quarter. A prospect who passed earlier may be ready again, and a measured bid puts you back in the conversation before a renewal cycle.
Warm up new leads
Reach leads that landed in Close but have not been worked into an opportunity yet, so a rep's first call follows ads the lead has already seen instead of going in cold.
Connect Close in three steps
Connect Close
Authorize Bluegrass with read-only access to your Close leads and opportunities. Bluegrass reads records, not your call recordings or email threads.
Pick the segment
Choose a pipeline state, like leads on active opportunities or contacts on a lost opportunity. Bluegrass takes the matching records from there.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads lead and opportunity records, not your call recordings or email threads
- Bluegrass only uses your data to build and update your audiences, never to sell or share it, and you can disconnect any time
- Audiences refresh as opportunities move, so a lead whose deal is won drops into your suppression list on the next sync
Pair it with a goal and a schedule
Nurture and convert leads
Your CRM already knows which leads are warm and which are not. Push those segments into OpenAI Ads so the right message reaches each nurture stage, and hold your closed-won accounts out so you stop paying to sell to people who already signed.
See nurture and convert leads →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
Close and OpenAI Ads, answered
What Close data does Bluegrass use?
Lead and opportunity records: who is in your pipeline, which status their opportunity is in, and whether it was won or lost. Bluegrass uses the email and phone fields on those records and skips your call recordings and email threads.
Can I suppress my current customers from ads?
Yes. Mark leads tied to a won opportunity as a suppression audience and they are held out of prospecting, so you stop paying to reach accounts that already signed.
How often do my audiences refresh?
Audiences update on each sync. As opportunities change status and new leads land in Close, a contact joins or leaves the matching audience, so a lead whose opportunity is won moves from target to suppression on the next refresh.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold or used for anything else. You stay in control, and you can disconnect Close or remove your data any time.
Turn Close into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.