Integrate FastSpring into OpenAI Ads custom audiences
FastSpring is the merchant of record for your software, so it knows who subscribes, who bought once, who cancelled, and which plan they are on. Connect it to Bluegrass and that order and subscription state becomes audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with FastSpring on OpenAI Ads
Software and SaaS companies sell through FastSpring as their merchant of record, so it holds a clean record of every order, subscription, and the plan behind it. Bluegrass reads subscription and order state, not card numbers, and turns it into custom audiences on OpenAI Ads. We only ever use your data to build and update your audiences, and you can disconnect FastSpring whenever you want.
Once FastSpring is connected you can split people by where they sit across orders and subscriptions. Active subscribers, people who bought a one-time license, plans that cancelled, and trials that never converted all become separate lists, and you decide whether each one gets a higher bid or gets held out of prospecting entirely.
Custom audiences you can build from FastSpring
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Win back and bid more
Put more budget behind cancelled subscriptions, one-time buyers, and expired trials. These people already bought from you once, so a measured bid increase usually pays back faster than cold reach.
Stop paying for current subscribers
Hold active subscribers out of your acquisition campaigns. There is no reason to buy clicks from people who already pay you each cycle, so that budget moves to new demand.
Common ways advertisers use FastSpring
Win back cancelled plans
Build an audience of subscribers who cancelled in the last quarter and raise your bid to bring them back before they settle on a competing product.
Upsell one-time buyers
Reach people who bought a single license and increase your bid to move them onto a subscription while your product is still in use.
Bid by plan value
Set higher bids for look-alikes of your top-tier subscribers and lower bids for entry-plan look-alikes, so spend follows revenue.
Connect FastSpring in three steps
Connect FastSpring
Authorize Bluegrass with read-only access to your FastSpring subscriptions and orders. No card data is ever read or stored.
Pick the segment
Choose a subscription or order state, like cancelled in the last 90 days or one-time buyers. Bluegrass takes the matching customers and builds the audience for you.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads who subscribed or ordered and which plan they are on, never card numbers or payment details
- We only use your data to build and update your audiences, never to sell or for anything else
- Audiences refresh as subscriptions and orders change, so a subscriber who cancels moves into your win-back list automatically
Pair it with a goal and a schedule
Suppress existing customers
The fastest way to waste a prospecting budget is to spend it on people who already bought. Build a suppression audience from your customer list and hold them out, so every acquisition dollar goes to someone new.
See suppress existing customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
FastSpring and OpenAI Ads, answered
What FastSpring data does Bluegrass use?
Subscription and order state: who is active, who cancelled, who bought a one-time license, which plan they pay for, and whether they are in a trial. Bluegrass never reads card numbers or raw payment details.
Can I suppress my current subscribers from ads?
Yes. Mark your active subscribers as a suppression audience and they are held out of prospecting, so you stop paying to reach people who already subscribe.
How does this handle someone who cancels?
Audiences refresh as FastSpring changes. When a subscriber cancels they drop out of your active list and move into your win-back audience on the next sync.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. We never sell it, share it, or use it for anything else. You stay in control the whole time, and you can disconnect FastSpring or remove your data whenever you want.
Turn FastSpring into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.