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Integrations · Chargebee

Integrate Chargebee into OpenAI Ads custom audiences

Chargebee tracks who subscribes, who left, and which plan they pay for. Connect it to Bluegrass and that subscription state turns into audiences you can target or hold out on OpenAI Ads, each with its own bid.

Your data is only used to build your audiences · never sold

The basics

What you can do with Chargebee on OpenAI Ads

If you bill recurring revenue through Chargebee, it already holds a clear picture of your customer base. Bluegrass reads who subscribes and which plan they pay for, not card numbers, and turns that into custom audiences on OpenAI Ads. Your data is only ever used to build and update those audiences, and you can disconnect or remove it whenever you want.

With Chargebee connected you can group people by where they stand in the subscription lifecycle. Active subscribers, trials that never converted, and people who churned each become their own list, and you decide whether a list gets a higher bid or sits out of prospecting.

Audiences

Custom audiences you can build from Chargebee

Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.

Active subscribers
Anyone on a current paid plan
Exclude
Churned subscribers
Cancelled in the last 90 days
Target
Top plan tier
Subscribers on your highest-priced plan
Target
Trial, never converted
Started a trial and let it expire
Target
Entry plan tier
Subscribers on your lowest paid plan
Target
Two moves

Target the right people, exclude the rest

Win back and spend more to reach them

Put more budget behind churned subscribers and expired trials. They already evaluated you once, so a measured bid increase usually returns faster than reaching strangers.

Stop paying for active subscribers

Hold current payers out of your acquisition campaigns. You gain nothing from buying clicks from people who already pay you each cycle, so that budget shifts to new demand.

Where it pays

Common ways advertisers use Chargebee

Win back recent churn

Build a list of subscribers who cancelled in the last quarter and bid more to reach them before they commit to another tool.

Nudge expired trials

Reach people who started a trial and never converted with a paid ad while the product is still fresh, so a few more of them come back to subscribe.

Bid by plan tier

Set higher bids for look-alikes of your top-tier subscribers and lower bids for entry-plan look-alikes, so spend tracks the revenue each plan brings in.

How it works

Connect Chargebee in three steps

Step 01

Connect Chargebee

Authorize Bluegrass with read-only access to your Chargebee subscriptions and plans. No payment details are ever read or stored.

Step 02

Pick the segment

Choose a subscription state, like churned in the last 90 days or on the top plan. Bluegrass pulls the matching subscribers and builds the audience for you.

Step 03

Set a bid and launch

Mark the audience as a target or a suppression, give it a bid adjustment, and add day parting before it goes live.

Your data

Your data stays yours

Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.

  • Bluegrass reads who is subscribed and which plan they are on, never payment methods or billing details
  • Your data is only used to build and update your audiences for OpenAI Ads, never sold or used for anything else
  • Audiences refresh as subscriptions change, so a subscriber who cancels moves into your win-back list on the next sync
FAQ

Chargebee and OpenAI Ads, answered

What Chargebee data does Bluegrass use?

Subscription and plan state: who is active, who churned, which plan they pay for, and who is on a trial. Bluegrass never reads payment methods or raw billing details.

Can I suppress my current subscribers from ads?

Yes. Mark your active subscribers as a suppression audience and they are held out of prospecting, so you stop paying to reach people who already subscribe.

How does this handle someone who cancels?

Audiences refresh as Chargebee changes. When a subscriber cancels they drop out of your active list and move into your win-back audience on the next sync.

Is my customer data safe?

Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold, shared, or used for anything else. You stay in control the whole time, and you can disconnect Chargebee or remove your data whenever you want.

Turn Chargebee into OpenAI Ads custom audiences

Connect your account, build target and suppression audiences, and set a bid for each one.