Integrate Magento into OpenAI Ads custom audiences
Magento and Adobe Commerce hold every order your store has taken, so they know who buys, who stopped, and who left a cart behind. Connect that to Bluegrass and those segments become OpenAI Ads audiences you can target or hold out, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Magento on OpenAI Ads
Magento runs a lot of mid-market and enterprise retail, and the order history in your store is the clearest record of who your customers are. Bluegrass reads customer and order records, not card numbers, and turns them into custom audiences on OpenAI Ads. It uses that data only to build and update your audiences, and never for anything else.
Once your store is connected you can split shoppers by what they have done. First-time buyers, repeat customers, people who have not ordered in months, and shoppers who abandoned a cart all become separate lists. You decide which ones get a higher bid and which ones get held out of prospecting.
Custom audiences you can build from Magento
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Bring back buyers and finish carts
Put more budget behind lapsed customers and abandoned carts. These shoppers already reached your store, so a measured bid increase usually returns more than reaching strangers cold.
Stop paying to reach recent buyers
Hold customers who just ordered out of your acquisition campaigns. There is little point buying clicks from someone who checked out last week, so that budget goes toward new demand.
Common ways advertisers use Magento
Recover abandoned carts
Build an audience of shoppers who added items but never checked out, then bid more to reach them while the products are still on their mind.
Win back lapsed buyers
Reach customers who have not ordered in six months with a higher bid before they default to a competitor for their next purchase.
Bid by lifetime value
Set higher bids for look-alikes of your top spenders and lower bids for one-time buyers, so spend tracks the customers worth the most.
Connect Magento in three steps
Connect Magento
Authorize Bluegrass with read-only access to your Magento or Adobe Commerce customers and orders. No card data is ever read or stored.
Pick the segment
Choose a group like abandoned in the last 7 days or no order in 6 months. Bluegrass uses the matching records only to build that audience, and nothing else.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, then add day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads customer and order records, never card numbers or raw payment data
- Bluegrass uses your customer data only to build and update your audiences, never to sell or share, and you can disconnect or remove it any time
- Audiences refresh as orders come in, so a buyer who goes quiet moves into your win-back list on the next sync
Pair it with a goal and a schedule
Reward your VIP customers
Your top spenders and highest plan tiers are worth more to you than the average buyer, so they should be worth more in the auction. Build a VIP audience, set a higher bid for it, and prospect for people who look like them.
See reward your vip customers →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →More in e-commerce & order data
BigCommerceCustomers, order history, lapsed buyers, and abandoned carts from your BigCommerce store.
EcwidStore customers, order history, lapsed buyers, and abandoned carts from your Ecwid by Lightspeed store.
PrestaShopStore customers, full order history, lapsed buyers by last-order date, and cart state.
Magento and OpenAI Ads, answered
What Magento data does Bluegrass use?
Customer records and order history: who has bought, how recently, what they spent, and which carts were abandoned. Bluegrass never reads card numbers or raw payment details.
Can I suppress my current customers from ads?
Yes. Mark recent buyers or active subscribers as a suppression audience in your custom audiences and they are held out of prospecting, so you stop paying to reach people who just ordered.
Does this stay fresh as orders change?
Yes. Audiences refresh as Magento updates. A new order drops that shopper out of your lapsed list, and a customer who goes quiet moves into your win-back audience on the next sync.
Is my customer data safe?
Yes. Bluegrass uses your data for one thing: to build and update your audiences. It is never sold, shared, or used for anything else. You stay in control, and you can disconnect your store or remove your data any time.
Turn Magento into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.