Integrate Keap into OpenAI Ads custom audiences
Keap already sorts your contacts by tag and lifecycle stage as your automations move them along. Connect it to Bluegrass and those tags and stages become audiences you can target or hold out on OpenAI Ads, each with its own bid.
Your data is only used to build your audiences · never sold
What you can do with Keap on OpenAI Ads
Small businesses run their contacts and follow-up in Keap, formerly Infusionsoft, so it already knows who is a new lead, who your automations are nurturing, and who has bought. Bluegrass reads contact records, tags, and lifecycle stages, not your email broadcasts or campaign builder steps, and turns the matching contacts into custom audiences on OpenAI Ads.
Once Keap is connected you can act on the tags and stages you already maintain. Bid more for leads your campaigns are warming up and contacts who opened but have not bought. Hold current customers out of prospecting so your acquisition budget reaches people who are not already on the books.
Custom audiences you can build from Keap
Each one can be a target audience with its own bid, or a suppression list you hold out from prospecting.
Target the right people, exclude the rest
Bid more for leads in nurture
Put more budget behind new leads and the contacts your automations are following up with. These people already opted in and know you, so a higher bid adjustment reaches them while your campaigns do the rest of the work.
Hold out current customers
Suppress contacts at the customer lifecycle stage from your acquisition campaigns. You stop buying clicks from people who already bought and can move that spend toward new leads or a win-back program you run on its own.
Common ways advertisers use Keap
Back up your nurture sequences
Pull the contacts tagged into a running follow-up campaign and give them a higher bid adjustment, so your ads on OpenAI Ads reinforce the emails they are already getting.
Push engaged non-buyers
Build an audience of contacts who opened or clicked but have not purchased and bid more for them, since they are the warmest contacts you have not closed.
Win back lapsed customers
Target past customers with no purchase in months. A measured bid puts you back in front of people who already trusted you once, before they forget you exist.
Connect Keap in three steps
Connect Keap
Authorize Bluegrass with read-only access to your Keap contacts, tags, and lifecycle stages. Bluegrass reads records, not your email broadcasts or campaign builder steps.
Pick the segment
Choose a tag or a lifecycle stage, like contacts in an active nurture campaign or past customers. Bluegrass takes the matching contacts from there to build that audience.
Set a bid and launch
Mark the audience as a target or a suppression, give it a bid adjustment, and layer day parting on top before it goes live.
Your data stays yours
Bluegrass only uses your customer data to build and update your audiences on OpenAI Ads. We never sell it or use it for anything else, and you can disconnect any time.
- Bluegrass reads contact records, tags, and lifecycle stages, not your email broadcasts or campaign builder steps
- Bluegrass only uses your data to build and update your audiences, never to sell or share it, and you can disconnect any time
- Audiences refresh as contacts get tagged and move stage, so a lead that becomes a customer drops into your suppression list on the next sync
Pair it with a goal and a schedule
Nurture and convert leads
Your CRM already knows which leads are warm and which are not. Push those segments into OpenAI Ads so the right message reaches each nurture stage, and hold your closed-won accounts out so you stop paying to sell to people who already signed.
See nurture and convert leads →Weight those bids by the hour
Audiences decide who you bid on. Day parting decides when, so budget lands in the hours that convert.
Explore day parting →
Keap and OpenAI Ads, answered
What Keap data does Bluegrass use?
Contact records, tags, and lifecycle stages: who is a new lead, which contacts your automations are nurturing, and who has become a customer. Bluegrass uses the email and phone fields on those contacts and skips your email broadcasts and campaign builder steps.
Can I suppress my current customers from ads?
Yes. Mark contacts at the customer lifecycle stage as a suppression audience and they are held out of prospecting, so you stop paying to reach people who already bought from you.
How often do my audiences refresh?
Audiences update on each sync. As your automations apply tags and move contacts between lifecycle stages, a contact joins or leaves the matching audience, so a new lead who buys moves from target to suppression on the next refresh.
Is my customer data safe?
Yes. Bluegrass only uses your data to build and update your audiences for OpenAI Ads. It is never sold or used for anything else. You stay in control, and you can disconnect Keap or remove your data any time.
Turn Keap into OpenAI Ads custom audiences
Connect your account, build target and suppression audiences, and set a bid for each one.