Bluegrass comes from Marcode, an affiliate-fraud detection startup in London. Our founders have fifteen years each in digital marketing, on both sides of the auction — and we built the ChatGPT Ads tool we actually wanted to use.
Fifteen years each in digital marketing teaches you what good ad tooling feels like. Building an affiliate-fraud detection startup teaches you to trust the data and very little else. So when OpenAI opened ChatGPT Ads, we jumped in early — and kept hitting the same two walls. The native dashboard showed us totals but never the why: no clean way to split spend by device, country, product or hour, and no easy period-over-period read. And there was no way to bid differently at 7pm on a Friday than 3am on a Sunday, even though the results were nothing alike.
So we built the Ads Manager we actually wanted: the reporting, the hour-by-hour bid scheduling, and the controls the native interface skips. It paid for itself on our own accounts inside the first month, and the people we showed it kept asking for access. We're not done either — custom audience bidding and ad-writing tools are next.
Marcode is an affiliate-fraud detection startup based in London. Our founders have fifteen years each in digital marketing — across both buying media and catching the people who game it. Bluegrass is where that experience goes to work on your ChatGPT Ads.
Marcode is SOC 2 certified, and Bluegrass falls within that audit scope. Security is not a paid add-on here — every account gets it.
Marcode is SOC 2 certified and Bluegrass is in scope, so the controls covering your data are independently audited — not just promised.
Your ChatGPT Ads API key is encrypted at rest, and every org's data is isolated — so one account can never see another's.
Role-based access keeps the right people in the right seats, and a full audit log records who changed what, and when. You stay in control.
Book a demo, ask about Pro, or just tell us what you're trying to do with ChatGPT Ads. We read everything.