# Bluegrass

> Bluegrass is an analytics and bid-optimization tool for OpenAI Ads (the ad product in ChatGPT, also called ChatGPT Ads). It offers advanced analytics, dayparting, custom audiences, and a remote MCP server for managing OpenAI Ads from Claude or ChatGPT. Bluegrass is an independent product and is not affiliated with OpenAI.

## Start here
- [How to optimize OpenAI Ads](https://www.bluegrass.ai/openai-ads-optimization/): The complete playbook. Build the signal through account structure, measure outcomes, and act at scale on a platform with limited native reporting.
- [Home](https://www.bluegrass.ai/): Advanced analytics and dayparting for OpenAI Ads.

## Optimization guides
- [SKAGs for OpenAI Ads](https://www.bluegrass.ai/openai-ads-optimization/skags/): Single-intent ad groups. Why the SKAG idea fits an opaque platform, and how to build them at scale.
- [OpenAI Ads bid management](https://www.bluegrass.ai/openai-ads-optimization/bid-management/): The push and pull loop. Measure outcomes, wait for signal, then raise and lower bids.

## Features
- [Advanced analytics for OpenAI Ads](https://www.bluegrass.ai/openai-ads-analytics/): Reports the native dashboard cannot give you, with a trend over every table.
- [OpenAI Ads day parting](https://www.bluegrass.ai/openai-ads-day-parting/): Schedule bids by hour and day of week so spend follows attention.
- [OpenAI Ads custom audiences](https://www.bluegrass.ai/openai-ads-custom-audiences/): Customer Match and prospecting, each with its own bid.
- [Integrations](https://www.bluegrass.ai/integrations/): Connect your CRM, store, billing, email tool or CDP to build audiences.

## OpenAI Ads MCP
- [OpenAI Ads MCP](https://www.bluegrass.ai/openai-ads-mcp/): A remote, OAuth-secured MCP server. Manage OpenAI Ads from Claude or ChatGPT, with full read and write.
- [Connect with Claude](https://www.bluegrass.ai/openai-ads-mcp/claude/): Add the connector in Claude and run OpenAI Ads from chat.
- [Connect with ChatGPT](https://www.bluegrass.ai/openai-ads-mcp/chatgpt/): Add the connector in ChatGPT and run OpenAI Ads from chat.
- [What is the OpenAI Ads MCP](https://www.bluegrass.ai/openai-ads-mcp/what-is-mcp/): The Model Context Protocol, explained for advertisers.
- [Tools reference](https://www.bluegrass.ai/openai-ads-mcp/tools/): Every tool the server exposes, grouped by family.

## More
- [Full sitemap](https://www.bluegrass.ai/sitemap.xml)
- [About Bluegrass](https://www.bluegrass.ai/about/)